Why we're obsessed with teaching kids about money
In 2019, a teacher asked her class of 15-year-olds: "Who knows what a mortgage is?" Three hands went up. She then asked: "Who plans to buy a house someday?" Every hand went up.
That gap—between what young people want and what they know—is why we exist.
Financial education in the UK is inconsistent at best, non-existent at worst. Most young people learn about money from their parents, who often learned through mistakes. It's a cycle we're determined to break.
We noticed something else: when kids do learn about finance, it's usually boring. Worksheets. Textbooks. Abstract concepts disconnected from their lives. No wonder they tune out.
We believe financial literacy should be engaging, practical, and age-appropriate. A 7-year-old doesn't need to understand compound interest, but they can understand that saving today means they can buy something better tomorrow.
A 16-year-old doesn't just need theory about budgeting—they need to practice it with their part-time job income, their social life, their actual expenses.
So we built programmes that meet young people where they are, then take them where they need to go.
We're educators, parents, and former financial advisors who got tired of seeing smart young people make avoidable mistakes. Our team combines decades of teaching experience with real-world financial expertise.
More importantly, we remember what it felt like to not understand money. To feel anxious about it. To wish someone had explained it sooner.
That empathy drives everything we do.
Since 2019, we've worked with over 800 families across the UK. We've seen 10-year-olds start saving for university. We've watched teenagers negotiate their first salaries with confidence. We've heard from parents who say their family no longer fights about money.
Those stories fuel us. Because every child who understands money is one more adult who won't drown in debt, one more person who sees opportunity instead of anxiety.
Our goal is simple but ambitious: make financial literacy as common as learning to read. No child should reach 18 without understanding how money works.
We're expanding our programmes, training more educators, and partnering with schools to make this a reality.
Join us. Whether you're a parent, teacher, or young person yourself—there's a place for you in this movement.